The restaurant industry is known to have the one of the most fierce competition. Turn-over rate is very high that 2 out of 3 restaurants close in every yeaer. In this blog we will be helping you out with restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere!

Zomato

Zomato has tremendous power in the restaurant industry, and having a strong backing of positive zomato reviews is like having a flock of golden geese – reviews from Yelp can do wonders for your business.

The most important thing to understand about Zomato is that people can and will review you, even without an account. For that reason, as a restaurant owner you should absolutely be proactive and dress up your account so it works for you, rather than against you.

This means adding as many details as possible, such as:

  • Photos
  • Store hours
  • Location
  • Menu
  • Price Range
  • Wi-Fi/Outdoor Seating/Parking/etc.

The other big thing to keep in mind when it comes to Zomato is how you handle feedback. It’s great to thank reviews for, whether positive or negative.

If you get negative feedback, always answer in a polite, professional manner. You always have to play the gracious host.

If you’re responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future.

Instagram

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

Consider hiring a professional to take some top-notch photographs, or try it DIY style with your smartphone. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor. There are plenty of online tutorials or blogs or even a course if you want to take this seriously yourself. You may never know you might have a hidden skill in taking food shots!

Geo-targeted Ads

For most restaurants, local is the name of the game. Most people are looking for good food near thrir home, and you’ll get the most value out of your online marketing efforts by investing primarily in geo-targeted ads. Geo-targetting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Many online advertising services, from Google AdWords to Facebook and Twitter, offer geo-targeting ad options (at no extra cost). Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.

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