When you are Elon Musk, you don’t have to listen to anyone. After all he is worth an estimated $21 billion, is the CEO of SpaceX; a co-founder, inventor, CEO product architect of Tesla Inc.; and co-founder and former chairman of Solar City and has his hands in half a dozen other business ventures.

Musk is a genius, and thus knows that it is worth his while to listen to what his customers, observers, critics and followers have to say. And he uses this information to his best advantage

The same method that benefits Elon Musk can also help your small to medium-sized business connect with your customers. Here’s how:


Your customers won’t expect it, but depending on the size of your company, they might be flabbergasted to find you online without your media team. They might be shocked, but you’ll find that they will be pleased, and polite to find that you are taking an interest in what they are saying. They will likely be candid with you, and your presence might even renew their interest or their loyalty in your brand.

Say thank you

Yes, a customer service rep thanks they when they buy from you online, or in person. That’s not the same as hearing a thank you from the owner/CEO/founder of the company. Take some time to say a sincere (but not overly sappy) thank you to your loyal customers and followers.

Consider implementing their suggestions

Nobody says that you have to adopt every half-thought out suggestion that pops up over social media. You’re still the boss. But if a suggestion stands out to you, and genuinely seems like a good idea, write it down and bring it up with your team or think on it.

Spend some time online

You never know when you can get an idea to improve one of your products. Don’t worry that it didn’t come from you or one of your team members. Your customers are the one using your products on the ground and they are bound to have some good suggestions.

I’m a strong believer that when it comes to social media you’ve got to be willing to do your part. So many people post and sit back and wait for results. Get in there, get your hands dirty, and have some fun while you’re at it.

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