In 1987, Howard Schult, vice president and general manager of Hammarplast USA, noticed that Starbucks was purchasing quite a few of his company’s espresso machines. This attracted his attention, so he decided to take a look at the business for himself. When he arrived in Seattle he discovered that four locations were in operation under the ownership of Gerald Baldwin and Gordon Bowker.

Shortly after his visit, Schultz joined the owners’ team, offering his finely tuned marketing and business expertise. A year later, while vacationing in Europe, Schultz realized that in Italy, sipping coffee at coffee shops and outdoor cafés was an important part of people’s daily social lives. In a word, Schultz realized that drinking coffee was an “experience.” Right then and there, he decided he wanted to replicate the feel of an Italian coffeehouse (and the coffee experience) back in the U.S.

Schultz decided to leave Starbucks to open one of his own coffee shops that would closely mirror the Italian cafe that was so prevalent abroad. However, he later found out that the Starbucks owners were interested in selling their stores. Schultz wasted no time and purchased the chain for $3.8 million and combined their stores with his own coffee shop.

Schultz quickly set out to overhaul the entire operation through several strategically planned. First, he expanded the items that Starbucks would offer to include more gourmet-type drinks such as espresso, café latte, and iced coffee. Even more importantly, he enhanced the company’s interaction with its employees by training the employees to provide top-notch customer service. His goal was to turn Starbucks into an enjoyable place to work, offering many perks and benefits. He also made the decision to create comfortable living-room-style seating at all Starbucks.

His efforts paid off. The company experienced tremendous growth throughout the 1990s and became the country’s No. 1 specialty coffee retailer. With well over 16,000 locations worldwide, many people believe that Starbucks is a franchise. It is not. In reality, it is considered the world’s leading coffee chain.

Most Starbucks stores in North America are company-operated. The company does sometimes enter into licensing arrangements with companies that provide the right to use particular locations that would otherwise not be accessible, such as airports, grocery chains, small colleges, and large universities. Starbucks calls these locations their special market arrangement coffee and tea “programs.” It will also consider other qualified high-volume or high-traffic retail locations as potential operations for the Starbucks “program,” as long as they don’t veer from the finely tuned Starbucks image.

Since 2003, Starbucks’ wholly owned subsidiary Seattle’s Best Coffee does franchise the operation of its cafes and kiosks. This subsidiary has over 540 cafés in the U.S. as well as nearly 100 espresso bars, with retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can be found within many other businesses and on college campuses, including in Subway restaurants

16 Comments
  1. it web hosting 4 weeks ago

    Hi there! Would you mind if I share your blog with my zynga group?

    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Thanks

  2. quest bars there 4 weeks ago

    I’ve learn some good stuff here. Certainly price bookmarking for revisiting.
    I wonder how so much effort you put to make any such magnificent informative
    web site.

  3. j.mp 4 weeks ago

    What’s up, this weekend is nice designed for me, because this time i am reading
    this great educational piece of writing here at my house.

  4. asmr in 4 weeks ago

    Thankfulness to my father who informed me on the topic of this weblog,
    this blog is really remarkable.

  5. it scoliosis surgery 3 weeks ago

    Thanks for ones marvelous posting! I genuinely enjoyed reading
    it, you may be a great author.I will make certain to bookmark your blog
    and will eventually come back later in life. I want to encourage that you
    continue your great writing, have a nice afternoon!

  6. asmr this 3 weeks ago

    Saved as a favorite, I like your blog!

  7. asmr what 3 weeks ago

    Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the way, how could we communicate?

  8. Hello Dear, are you truly visiting this website on a regular basis, if
    so then you will absolutely take fastidious knowledge.

  9. asmr there 3 weeks ago

    Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    By the way, how can we communicate?

  10. I’m not that much of a internet reader to be honest
    but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back later on. Many thanks asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr

  11. quest bars for 2 weeks ago

    Write more, thats all I have to say. Literally,
    it seems as though you relied on the video to make your point.
    You clearly know what youre talking about, why throw away your intelligence on just posting videos to your blog
    when you could be giving us something enlightening to read?
    quest bars http://bitly.com/3C2tkMR quest bars

  12. j.mp 2 weeks ago

    Way cool! Some very valid points! I appreciate you
    penning this article and also the rest of the site is very good.
    cheap flights http://1704milesapart.tumblr.com/ cheap flights

  13. http://bitly.com/ 2 weeks ago

    I have been browsing on-line more than 3 hours today, but I never discovered any interesting article like
    yours. It’s pretty worth enough for me. In my view, if all web owners and bloggers made excellent content material as you probably did,
    the internet can be much more useful than ever before.
    scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

  14. bit.ly 2 weeks ago

    I believe this is one of the such a lot significant information for
    me. And i am happy studying your article. However should observation on few normal issues, The
    website taste is perfect, the articles is really excellent :
    D. Just right task, cheers ps4 https://bit.ly/3z5HwTp ps4

  15. obviously like your website but you need to check the spelling on quite a few of
    your posts. Several of them are rife with spelling issues and I to find it very
    troublesome to tell the truth however I’ll surely come back again. scoliosis surgery https://coub.com/stories/962966-scoliosis-surgery scoliosis surgery

  16. This excellent website really has all of the information and facts I wanted about this subject
    and didn’t know who to ask. quest bars https://www.iherb.com/search?kw=quest%20bars quest bars

Leave a reply

Your email address will not be published. Required fields are marked *

*

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

FINWAZE makes no representations or warranties, express or implied, in relation to this website (www.finwaze.com) or the information and materials provided on this website. It does not also warrants that this website will be constantly available or available at all times. The information on this website is complete, true, accurate or non-misleading. Nothing on this website constitutes, or is meant to constitute, advice of any kind. FINWAZE shall not be liable for any damage or injury, whether direct or indirect, that it may cause in relation to the contents of, or use of, or otherwise in connection with this website. By using this website, you agree to the reasonableness of the limitations of liabilities herein set out and further agree to assume whatever risk, loss, damage or injury in may cause in connection to the use of this website. No claims shall be brought personally against the officers and employees of FINWAZE, in connection with the use of this website. The user of this website agree to the limitations of warranties and liabilities herein set out to protect the officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as FINWAZE. Any unenforceable provisions that may be found on this website under applicable law shall not affect the enforceability of the other provisions.

Legal Documents  |  ©2021 Finwaze Philippines

Pin It on Pinterest

Share This

Log in with your credentials

Forgot your details?