Good sense about money is one of those things that most of us have to learn the hard way, and that’s also true of many of today’s top entrepreneurs in the money management and fintech space.

The tools they and their teams build address many of these issues, some involving AI to help the average person balance their financial priorities and make personalized decisions. Others automate saving so you can “set it and forget it” and your hard-earned cash starts compounding well before your retirement years. Others help you budget, invest and even acquire business loans.

Where else should we be listening to but of course is from founders of prominent companies. In this article we will share what CEOs think about money. They will give some of their thoughts and tips. Apply the tips below — and learn from the cautionary tales — to shift your thinking and get your finances on track toward your goals.

Brandon Krieg, CEO and co-founder, Stash

“Time is always on your side. Don’t lose to inflation. Let compounding work its wonder. Start small, and use investing to put a portion of your savings back to work for you. Today’s technology and automation helps make this easier than ever. Pick a recurring amount you’re comfortable with, and then let dollar-cost averaging help you accomplish your goals.”

Kathryn Petralia, co-founder and president, Kabbage

“There was a time when money was very tight with my family, and I learned at a young age the value of a dollar. I firmly believe financial education is a vital skill which needs to be taught sooner rather than later. When my teenager turned 12, we opened his first checking account. Since then he has been responsible for tracking his spending, teaching him the importance of saving and planning his expenses to cover both his wants and needs.”

Karla Friede, co-founder and CEO, Nvoicepay

“It’s not how much money you make that’s important, it’s how much you save. My grandparents lived in a small town. My grandfather was a mechanic and my grandmother worked for the county office. Growing up, every time I was in a bind financially with college costs or making ends meet, my grandparents provided me a loan. They didn’t make much money, but they always saved 10 percent of what they earned, no matter how hard that was or how little they had to spend.”

Andy Rachleff, co-founder and CEO, Wealthfront

“I learned very early on that when it comes to investing your money, what feels right is usually the completely wrong thing to do, and the less you do the better off you will be. A good example of this is when people sell their investments during times of market volatility. There is decades of research to show if they do nothing and keep their investments they will be much better off — yet we can’t help ourselves!”

Jon Stein, founder and CEO, Betterment

“Create an annual budget, but backwards. How many times have you started a budget, only to give it up two months later? That’s because the old way of budgeting is backwards. It focuses on your spending instead of focusing on your savings goals. That’s why I like to flip the script. First, start with your goals, and use technology to make saving towards those goals as easy and automated as possible.”

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