Bloomberry Resorts was originally called Active Alliance Incorporated, a manufacturer ofelectronic devices incorporated in 1999. The company operated within the secured area ofthe Subic Bay Freeport Zone, and was governed by the Subic Bay Metropolitan Authority(SBMA) rules and regulations. Due to uncertainty in the electronics industry, the companyceased its electronic manufacturing operations from 2003 to 2011. The company’s leaseagreement with SBMA was also mutually rescinded effective December 14, 2009.In 2012, Enrique K. Razon, Jr.’s Prime Metroline Transit Corporation acquired a majoritystake in the company. The company was then renamed to its present form, in line with thechange in its primary purpose to that of a holding company. In the same year, BloomberryResorts acquired Sureste Properties, Inc. which owns Bloomberry Resorts and Hotels,Inc., one of the four groups licensed to build integrated resorts in the Entertainment City inParañaque City.
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